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✦ Case Studies

Receipts,not promises.

Real brands. Real quarters. Real numbers on the board. Here's a look at what happens when the video system, the media buying, and the funnel finally work together.

Case Study · Website & Brand Transformation

From one landing pageto a complete digital foundation.

Bauer Build needed a digital presence that matched the way it actually operates. We refreshed the brand, mapped and built a full indexable website, and began creating the professional photo and video library behind it.

Client
Bauer Build commercial construction logo

Bauer Build

Commercial Construction · Huntley, IL

The old site gave visitors only a narrow snapshot of the company. The redesign creates clear paths for prospective clients, explains the work in depth, and gives search engines meaningful pages to index.

Scope
Brand · Website · Content
Starting point
Single landing page
Foundation
Full strategic sitemap
Ongoing
Video · Photography
01

A website built beyond one page

We replaced a limited landing page with a complete website architecture that gives services, industries, company information, and resources room to be found and understood.

02

A sharper commercial brand

The updated identity, messaging, and digital experience now present Bauer Build with the clarity and confidence expected of a serious commercial construction partner.

03

A real visual content system

Strategic video and professional photography capture the people, process, and jobsite detail behind the company instead of relying on generic construction imagery.

A thin company overview
Before
Bauer Build's original landing page showing a mission statement and three company overview panels
A basic booking and contact screen
Before
Bauer Build's original landing page showing phone consultation booking options and a basic contact section
A focused commercial homepage
After
Redesigned Bauer Build homepage with commercial construction positioning and project calls to action
A complete content system
After
Redesigned Bauer Build website showing service promises and original jobsite photography

A website should show the full business. Now theirs does.

Case Study · Q1 Engagement

One roofing company.One quarter. Real numbers.

PACC Solutions came to us to rebuild their marketing engine — video, media buying, and a funnel that could actually close. Here's what the first quarter looked like.

Client
PACC Solutions logo — roofing and exterior contractor
PACC Solutions
Roofing · Chicago, IL

We took over content, creative, and media buying. Built the video system, rebuilt the funnel, and turned three ad channels into one compounding pipeline — all inside the first quarter.

Engagement
Q1 · 10 weeks
Scope
Video · Media · Funnel
Ad spend
~$23k blended
Source of truth
JobNimbus CRM
5.2×
ROAS on jobs already won
17.9×
ROAS incl. signed contracts
$316k
In signed contracts, Q1
29+
Active deals in pipeline
Channel
Meta Ads
Storm + form creative, single-image + video
Channel
Google Ads
PMAX + roof installation intent
Channel
Google LSA
Local Services, trust-signal driven
Channel
Website / Organic
Rebuilt funnel, always-on inbound

Every dollar of spend was tied back to a closed deal. No vanity metrics. No guesswork.

Case Study · Brand & Content Build

A luxury menswear brand,built for the camera.

Suitability Chicago came to us without a content engine. We built the video strategy from scratch, launched a new website with real UX, and produced the testimonial pieces that now do the selling.

01

Video Content, From Ground Zero

No existing footage. No brand system on camera. We built the entire video engine — brand films, short-form social cutdowns, and a repeatable production cadence tuned to a bespoke menswear buyer.

02

A New Website, Rebuilt for UX

Launched a new site with a cleaner information architecture, faster funnel to booking a wardrobe evaluation, and a design that actually matches the caliber of the product.

03

Client Testimonial Video Pieces

Produced a library of client testimonial films — real customers, on camera, in their suits — used across the homepage, ads, and sales conversations to shortcut trust.

Client
Suitability Chicago logo — custom menswear studio

Suitability Chicago

Custom Menswear · Chicago, IL

A bespoke menswear studio serving executives across Chicago. Beautiful product, zero content system to match it — until we built one.

Scope
Video · Website · Testimonials
Starting point
No content system
Deliverables
Brand & social video library
Outcome
New site + always-on content

A brand this good deserved a content engine to match. So we built one.

09Case Study · Website Flip

Suitability Chicago.Before & after.

A dark, dated template with stock imagery and a single generic button — rebuilt into a refined, conversion-focused atelier brand with occasion-based booking above the fold. Drag the handle to reveal the transformation.

suitabilitychicago.com
BEFORE
AFTER
◂ Drag to compare ▸
01 / Brand

From clip-art gold to quiet luxury

Gold laurel logo on black → a restrained cream, navy & bronze identity with editorial serif typography that matches a $2K custom garment.

02 / Imagery

From stock suits to the real atelier

Watermarked stock photos → real client fittings and craft photography, plus a dedicated page introducing Dan Shakeshaft and his 25 years of tailoring.

03 / Conversion

From one button to a booking engine

A single "Free Wardrobe Evaluation" button → occasion-based inquiry above the fold (Corporate · Wedding · Business Casual), phone in the header, and a one-business-day reply promise.

◆Flipped by MJM Growth Partners◆
Case Study · Full Brand Development

A CPG sales agency,branded from zero.

The 212 Group had the relationships and the track record — but no brand to carry it. We developed the full identity, positioning, and messaging, then designed and launched the website it now runs on.

01

Brand Built From The Idea Up

The whole brand was rooted in one idea: at 211 degrees water is hot, at 212 it boils. We turned that into a full identity — name treatment, voice, positioning, and a story a beverage founder immediately understands.

02

Positioning For CPG Buyers

We sharpened the offer into language distributors and national grocery buyers respond to — strategy, brand management, and sales execution — so the brand reads as an operator, not a vendor.

03

A New Website, Built To Convert

We designed and launched a new site with a clear narrative, a brand wall that puts decades of CPG credibility up front, and a consultation flow that qualifies inbound instead of collecting noise.

Client
The 212 Group logo — CPG beverage sales agency

The 212 Group

CPG Sales Agency · Beverage

A full-service beverage sales agency taking brands from local listings to national shelves — distributor strategy, brand management, and field execution across all channels of trade.

Scope
Brand development · Website
Starting point
No brand, no site
Deliverables
Identity, messaging, new site
Outcome
Buyer-ready brand presence

One extra degree turns water into steam. We built the brand around it.

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